Hello, I am Despina

UX Strategist

I shape experiences and strategies that move both people and businesses — combining research, psychology, and design to drive meaningful growth. For over 13 years, I’ve led UX research and design initiatives that turn insight into clarity, clarity into action, and action into measurable impact.

Let's connect

Years of
Experience

Projects
Completed

UXers
Led

Users
Tested

Services

From research to strategy, I help teams design experiences that move people — and move the business forward.

UX & Product Strategy

I work with leadership teams to turn complex goals into clear design direction — defining what matters most, where to focus, and how UX can serve business growth. Every decision builds alignment, confidence, and measurable progress.

UX Research & Testing

Through mixed methods — from analytics to usability testing — I uncover how people think, decide, and act. These insights cut through assumptions, guiding design and product choices that reduce risk, strengthen trust, and increase adoption.

Experience Design

I turn insight into structure and flow — designing journeys and interactions that make complex products feel simple and purposeful. The result is experiences that not only engage users, but also drive lasting value for the business behind them.

Optimization

I help products evolve through evidence — identifying friction, refining what works, and scaling what performs. Small, data-driven improvements compound over time, turning stable products into sustainable growth engines.

Mentoring & Team Building

I mentor UX professionals and support organizations in building mature, research-driven design teams. By shaping methods, mindsets, and collaboration practices, I help teams grow in skill, confidence, and business impact.

SERVICES

UI/UX Design

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Services Process

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Reinvent Your Business to Better
Pioneering the Internet's First
Pioneering the Design World's First
Pioneering the Design World's First
Pioneering the Design World's First
Pioneering the Design World's First

All Services

Get in Touch

Recent Work

A selection of projects that blend research, psychology, and design — coming soon.

🚧 Case studies are currently in preparation.
Check back soon to explore the stories behind my latest projects.

Let’s work together!

Let’s build something that feels as good as it works (whether product or team).
Share a few lines about your idea or need.

Email
des@lepenioti.com
Location
Attiki, Greece