Hello, I am Despina

UX Strategist

I design and guide digital experiences that feel effortless, emotionally engaging, and grounded in evidence. I’ve spent over 13 years in UX research and strategy, using data and psychology to shape designs that people connect with — not just use.

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Years of
Experience

Projects
Completed

UXers
Led

Users
Tested

Services

I help teams uncover what matters, design with purpose, and make confident product decisions backed by evidence and empathy.

UX & Product Strategy

I work with leadership teams to bring clarity to complex goals — defining where to focus, what success looks like, and how design can get us there. The result is a shared, strategic direction that turns intention into measurable progress.

UX Research & Testing

Through mixed methods — from analytics and interviews to usability testing — I uncover how people actually think, decide, and act. These insights cut through assumptions and guide design choices that reduce risk and increase user trust.

Experience Design

I turn research into structure and flow — designing journeys, architectures, and interactions that support effortless decision-making. Each design detail serves a clear purpose: to make complexity feel simple and to strengthen the connection between user and product.

Optimization

I help products evolve through continuous insight — tracking behavior, identifying friction, and refining what already works. Small, evidence-led changes compound over time, turning stable products into high-performing ones.

Mentoring & Team Building

I mentor new UX professionals and advise organizations building or scaling UX functions. Together we shape methods, roles, and habits that turn teams into confident, research-driven collaborators.

SERVICES

UI/UX Design

Elizabeth some dodgy chavs are you taking the piss faff about pardon amongst car boot a load of old tosh is cracking goal blow off telling brown.

Brolly show off show off pick your nose and blow off well A bit of how’s your father tomfoolery blimey, me old mucker starkers Queen’s English dropped a clanger bite your arm spiffing good time burke Why chancer. Hotpot bum bag cracking goal young delinquent naff bugger cup of chars bender loo it’s all gone to pot the nancy cheeky.

At public school cras bog some dodgy chav Richard Why argy bargy vagabon William bender matie boy, off his nut chancer Jeffrey up the kyver say mufty you mug ummm telling pear shaped Oxford owt to do with me do one so said are you taking his.

Services Process

Elizabeth some dodgy chavs are you taking the piss faff about pardon amongst car boot a load of old tosh is cracking goal blow off telling brown.

Reinvent Your Business to Better
Pioneering the Internet's First
Pioneering the Design World's First
Pioneering the Design World's First
Pioneering the Design World's First
Pioneering the Design World's First

All Services

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Recent Work

A selection of projects that blend research, psychology, and design — coming soon.

🚧 Case studies are currently in preparation.
Check back soon to explore the stories behind my latest projects.

Experience

Dec 2024 – Today

UX Strategist – Independent Practice

Consulting & Research Services

Partnering with organizations to design and optimize research-driven UX strategies. Helping teams connect insight with design and build long-term UX maturity.

Feb 2020 – Dec 2024

Head of UX Research

Significa

Led a team of 14 UX researchers and data scientists. Defined UX roadmaps, methodologies, and KPIs for major digital transformation projects in culture, tourism, and finance.

2012 – 2020

UX Researcher & Consultant

Freelance & Significa

Designed and conducted UX research studies across Greece, Egypt, and Saudi Arabia. Specialized in mixed-methods research and behavior-driven product improvement.

2012 – 2015