I’m a UX Strategist with a background in Psychology and an MSc in Cognitive Science. My doctoral research explored how user experience supports decision-making and emotional engagement in young learners — and that perspective still shapes the way I design today.

I love planning complex projects and turning insights into actionable systems. My thinking is structured, analytical, and deeply human — blending behavioral science with design craft to create experiences that feel effortless and emotionally resonant.

Over the past 13 years I’ve led research teams, designed UX strategies, and mentored new professionals, helping organizations build clarity, confidence, and UX maturity. Collaboration and trust matter most to me — because great outcomes come from strong partnerships.